Piage
Category
Unisex Clothing
Campaign Goal
Brand Awareness
Description
Paige partnered with WinMedia to produce story-driven content highlighting the comfort and versatility of their denim for professional women.
20
Creators Activated
60+
Fully Licensed Assets
Story Driven
Top Format
About
Paige is a premium denim and lifestyle brand born in Los Angeles, known for highly comfortable, flattering, and versatile fits.
The Challenge
Paige needed to shift their creative angle to directly target busy, professional women. They required story-driven content that showcased how comfortable, easy to wear, and versatile their jeans are during a demanding workweek, without losing the brand's premium California edge.
Our Solution
WinMedia sourced 20 creators who authentically embodied the professional, on-the-go lifestyle archetype. The campaign produced 60+ fully licensed, story-driven assets that successfully positioned Paige denim as the ultimate, comfortable wardrobe staple for the modern working woman.
Quick Answers
Frequently
Asked Questions
Quick answers so you come to the call clear and ready.
What exactly do you do?
Who thinks of the video ideas?
Do I get to pick the creators?
How do you make sure videos look high-end?
What if I do not like the final video?
Do I have to give away my expensive items?
What if a creator takes the item and runs?
Do I own the videos forever?
Will creators post the videos on their pages?
How much does it cost and how fast is it?