Laagam
Category
Women's Contemporary Ready-to-Wear
Campaign Goal
Brand Awareness
Description
Laagam partnered with WinMedia to scale creator-led content that captured their distinctive urban aesthetic while building a consistent pipeline of UGC for organic and paid social.
30
Creators Activated
100+
Fully Licensed Assets
Outfit Styling
Top Format
About
Laagam is a Barcelona-based contemporary womenswear brand known for statement pieces, trend-led collections, and a distinct modern, city-inspired aesthetic.
The Challenge
Laagam wanted to scale UGC without sacrificing the visual identity of the brand. Sourcing creators who could naturally capture their street-style, urban "city girl" aesthetic was difficult, while managing outreach, production, and content through spreadsheets made producing UGC consistently at scale increasingly time-consuming.
Our Solution
WinMedia built a curated creator pipeline around Laagam's exact aesthetic, pairing the brand with creators who naturally produced the street-style and city-focused content they were looking for. We managed the campaign end-to-end, delivering a consistent stream of creator-led assets for organic brand awareness while giving Laagam new creative concepts to test and scale across paid social. Following the success of the initial campaign, we have continued launching campaigns together, establishing Laagam as a long-term WinMedia partner.
Quick Answers
Frequently
Asked Questions
Quick answers so you come to the call clear and ready.
What exactly do you do?
Who thinks of the video ideas?
Do I get to pick the creators?
How do you make sure videos look high-end?
What if I do not like the final video?
Do I have to give away my expensive items?
What if a creator takes the item and runs?
Do I own the videos forever?
Will creators post the videos on their pages?
How much does it cost and how fast is it?